[Case Study Details]
Real Estate And Property Investment
[Case Study Details]
Real Estate And Property Investment


Client
Location
Service
Duraction
Overview
Harper & Co., a mid-sized retail brand, had strong regional success but struggled to expand into new markets. Limited customer insights, outdated sales strategies, and inconsistent brand positioning prevented them from scaling effectively. Despite a loyal base, revenue growth had plateaued.
How Optimo Started
Optimo was created to help ambitious companies turn untapped opportunities into measurable growth. Our team of experienced consultants saw a common problem—businesses had potential but lacked the data-driven strategy, focus, and execution discipline required to expand successfully.
Limited market research and customer insights
Limited market research and customer insights
Limited market research and customer insights
Inconsistent brand messaging across channels
Inconsistent brand messaging across channels
Inconsistent brand messaging across channels
Stagnant sales growth despite demand potential
Stagnant sales growth despite demand potential
Stagnant sales growth despite demand potential
Weak digital presence in competitive markets
Weak digital presence in competitive markets
Weak digital presence in competitive markets








Our Approach
Optimo Consulting conducted a full market and competitive analysis to identify gaps and opportunities. We partnered with Harper & Co.’s leadership to redefine their expansion strategy and equip internal teams with the tools to succeed.
Customer segmentation and market analysis
Customer segmentation and market analysis
Customer segmentation and market analysis
Brand repositioning and messaging alignment
Brand repositioning and messaging alignment
Brand repositioning and messaging alignment
Omni-channel sales and marketing strategy
Omni-channel sales and marketing strategy
Omni-channel sales and marketing strategy
Digital platform optimization for scalability
Digital platform optimization for scalability
Digital platform optimization for scalability
Results
Optimo’s tailored approach enabled Harper & Co. to break through stagnant performance and establish a stronger nationwide presence. With clearer insights and scalable strategies, the brand achieved significant gains across key performance areas.
32%
Revenue Growth
32%
Revenue Growth
32%
Revenue Growth
45%
Market Reach
45%
Market Reach
45%
Market Reach
28%
Brand Awareness
28%
Brand Awareness
28%
Brand Awareness
60%
Sales Conversion
60%
Sales Conversion
60%
Sales Conversion


Final Thoughts
At Optimo, we believe growth comes from structured planning and actionable strategies—not chance. By combining market intelligence with focused execution, Harper & Co. unlocked sustainable nationwide expansion and positioned themselves for long-term success.
How We Helped Clients Grow Smarter
How We Helped Clients Grow Smarter
How We Helped Clients Grow Smarter

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.

Manufacturing And Distribution
Flexible capital for inventory and equipment. Designed to help manufacturing and distribution businesses stay efficient.

Real Estate And Property Investment
Flexible financing for renovations and property upgrades. Perfect for real estate investors looking to scale.

Retail And Ecommerce
Fast funding to manage inventory, restock products, and handle seasonal demand. Support for retail and ecommerce businesses looking to grow.

Restaurants And Hospitality
Quick capital to cover supplies, staffing, and day-to-day operations. Flexible funding designed for restaurants and hospitality businesses.

Health & Wellness Services
Fast funding to manage inventory, equipment, and ongoing operating costs. Perfect for gyms, salons, spas, and wellness service providers.

Professional Services
Fast funding to cover payroll, equipment, and day-to-day operations. Ideal for agencies, consultancies, medical practices, and service providers.
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